Cha-Ching is a financial literacy program that is owned and developed by Prudence Foundation, which serves as the community investment division of Prudential in Africa and Asia.
The program, designed with a primary focus on students aged 9 to 11, is scheduled to take place from October 4 to December 9.
As per the group's statement, the program centers on the instruction of money management skills and attitudes, employing four fundamental financial concepts: Earning, Saving, Spending, and Donating. The program implements a web-based curriculum plan consisting of six lessons, following a teacher-led model.
The organization is additionally collaborating with JAN to provide teacher training, wherein the instructors, who had previously collaborated with the organization, were involved in training young individuals in primary schools around the nation.
The Cha-Ching initiative, currently in its third iteration in Nigeria, aims to extend its reach.
This year, a total of 10,000 young individuals in 14 regions have been provided assistance, with the aid of 120 educators in 100 educational institutions.
In regard to the program, Chuks Igumbor, the Chief Executive Officer of Prudential Zenith Life, expressed the belief that fostering an understanding of financial management from a young age is crucial in equipping children with the skills to make prudent and impactful financial choices. It is hoped that the young students will assimilate this knowledge and apply it as they transition into adulthood.
The prevalence of inadequate financial decision-making in adulthood may frequently be traced back to insufficient exposure to financial literacy during one's formative years. Igumbor expressed optimism that the implementation of this initiative would lead to a positive change in the circumstances of these 10,000 children.
The individual expressed a strong dedication to collaborating with JAN in order to furnish youngsters with a robust financial basis.
Additionally, Marc Fancy, the Executive Director of Prudence Foundation, expressed his satisfaction in maintaining the prosperous collaboration with Junior Achievement Nigeria for the third consecutive year to execute the Cha-Ching program in Nigeria.
We firmly believe that this initiative would offer youngsters a strong basis and comprehension of financial matters from a young age, so enhancing their ability to effectively manage their finances and achieve greater financial success in the future. The expansion of this program in Nigeria is commendable, as it contributes to enhanced sustainability and continuity of this crucial and indispensable subject through the provision of additional teacher training.
In regard to the program, Foluso Gbadamosi, the Executive Director of JAN, expressed that by instilling these essential financial skills in our young students, we are providing them with the necessary tools to make well-informed decisions throughout their lifetime, avoid financial setbacks, and capitalize on opportunities for personal and financial advancement. It is
It is crucial to bear in mind that each youngster we equip with financial knowledge signifies a stride towards a future that is more financially secure and wealthy for the collective.
We express our sincere gratitude to our sponsors, namely the Prudence Foundation and Prudential Zenith Life, for their collaboration in supporting the development of young intellects. I am excitedly looking forward to observing the notable progress and achievements of our emerging financial leaders.